Senior Director, Marketing, Creative and Digital Services (Hybrid)
Description
Senior Director, Marketing, Creative and Digital Services (Hybrid)
We’re hiring a Senior Director of Marketing, Creative and Digital Services, to help supercharge the company’s corporate brand, marketing strategy and campaign efforts. As the Senior Director, you will be a member of the company’s marketing leadership team and will help oversee the company’s approach to activating its brand across a broad range of digital, in-person and event channels. You will ensure a high-quality approach to creative, content and digital delivery to drive enterprise brand growth and support a wide array of go-to-market industry campaigns, events and activities.
This is a hybrid role, based from our global headquarters, Reston, VA.
What You Will Do
Manage and grow an integrated team of designers, content and UX specialists, writers and brand managers including internal staff, agency teams, freelancers, and offshore resources.
Partner with communications, demand generation, campaign, and capture teams to ensure marketing programs are supported with a range of high-quality, dynamic assets and resources.
Manage the web and digital team to help manage ICF’s biggest brand asset – icf.com – including helping to optimize content, UX, design, SEO, and navigation.
Oversee operations and delivery of creative assets including branded content pieces, campaign assets, advertising workflows, and updates to web/digital properties.
Lead the company’s brand management strategy and management including vision, governance, training, enablement and activation.
Lead creative kick-offs and workshops and help to manage key projects across multiple dimensions.
Lead ICF’s product & solution naming and brand strategy, including governing the creation of new sub-brands and facilitating name-storming and brand development sessions and workshops.
Help lead efforts to develop and activate enterprise level brand campaigns, including developing brand concepts, to build awareness of ICF across its markets.
Help evolve program deliverables to increase emphasis on engaging and visually appealing content including data visualizations, multimedia, interactive design, and more.
Ensure a consistent experience and voice for ICF’s brand across a variety of internal and external channels.
Lead and project manage key corporate marketing programs, special events & projects as needed.
What You Will Bring With You
15+ years marketing experience, preferably in B2B or B2G environments.
Experience working directly with senior leaders and stakeholders to set expectations, manage programs, and provide ongoing strategic client counsel.
Experience managing the work of marketing professionals, such as marketers, communicators, agencies, copywriters, designers, video producers, web / digital producers, subject matter experts, clients and stakeholders.
Leadership experience, including managing and/or growing a team of marketers through motivating, coaching, and leading by example.
Experience working on projects requiring coordination across teams, divisions, and/or departments.
What We’d Like You To Bring With You
Corporate, digital or marketing agency experience.
Experience in and the ability to lead or contribute to messaging, communications and positioning workflows.
Experience in managing, supporting, or contributing to digital/web projects with an understanding of UX and site design/management.
Experience with product strategy, product marketing and / or solution marketing.
Strong general project management skills and the ability to juggle multiple priorities, organize, and execute.
Excellent communication, collaboration and interpersonal skills.
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.
Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.
Candidate AI Usage Policy
At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$170,721.00 - $290,225.00Reston, VA (VA30)
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